Margaret Howell Fall 2011

I really like how simple and geometric the images are for Margaret Howell's Fall 2011 collection.  It is refreshing to see a campaign that isn't too overdone or overproduced. I like the simplicity in the visuals and in the black and white and in how the clothing is incorporated into a wearable and personable way. The models are simply living in the clothes, they don't try and make the clothes the center of the campaign. Here, the campaign is all about the wearable practicality of the collection and designer. 

Images taken from fashiongonerogue.com

Read More

Loving the Informal

I'm definitely a fan of the "informal" shoots that we are seeing more in the editorial side of fashion photography. I love the way we get a sneak peak into the lives of the models and a sense of intimate normality even if they are completely staged in every way. The images are softer and aren't trying so hard to be "fashion" images in the traditional sense and the more relaxed nature of capturing the models "in the moment" is something I hope we see more of in the future.

Photographer: Sebastian Faena
Models: Dree Hemingway & Jon Kortajarena
Stylist: Mary Fellowes
Publication: Vogue Turkey July 2011

Images taken from fashiongonerogue.com

Read More

Random Occurrences

So here it is.

An editorial.

A website.

A video.

Dree Hemingway was photographed by Josh Olins for Vogue Nippon April 2010.

Here is a website that has a lot more examples of shoots that Josh has done. All of his work is flawless. He knows how to connect with the models so that he provides a varied consistency. Each of the frames of his shoots are different but the model and the image has the same feel and direction. For example in this shoot the model has a soft face and her expression is consistently refined, yet he still varies each of the shots so that the model is doing something different and new.

image source: 'rox yr sox' at the fashion spot

The website I want to share is Rock the Trend . The website is described as "a site that covers everything in fashion from show soundtracks to runway models". It is a great place to stay up on everything current that is fashion related. They have models, covers, campaigns, magazines, and miscellaneous and is a great site to just have fun with or keep up to date with the magazines and fashion print media that might not be as accessible to us here in the US.

Lastly, I have to credit the video find to my mother who is the queen of art-kitsch. Its a fun music video for the really catchy song 70 million by Hold Your Horses. Watch it and try to see how many artists you can identify.

70 Million by Hold Your Horses ! from L'Ogre on Vimeo.

Read More