Free People: April 2011 with Sasha Pivovarova

I really liked the newest Free People campaign with Sasha Pivovarova and photographed by Guy Aroch because it evokes spring in such a relaxed and playful way from the styling, to her hair, to her poses. The short campaign video is short and sweet and captures the fun upbeat yet subdued elation of springtime. The only nitpicky thing that bothers me a tiny bit is that this campaign is a bit reminiscent of the January 2008 Paris Vogue shoot Sasha did with photographer Mark Segal that also featured clothes in a light color scheme in a studio with a white tiger cub, but then again who would really even remember that shoot? Anyway this is just a fun shoot to usher in spring time. 

Images taken from fashiongonerogue.com

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Changing Film Stills

I love fashion film stills. This shoot includes almost every one of my favorite aspects of fashion photography, outdoor studios and lighting, big sets, soft faces and wispy hair, behind-the-scenes, and one of the most amazing model/photographer pairings (Sasha Pivovarova and Peter Lindbergh). The shoot, photographed for Paris Vogue in May 2006, has light marks on the images, which I don't think serve any larger purpose or add any great significance to the shoot. But what I really think is strange, interesting, different, captivating is the discrepancy between the released "versions" of the same shoot. It seems that the published version of the story had the light marks although I can find different versions of the same images without the light marks and with different croppings all over the internet. I'm not sure which ones I like better. I like the intimacy of the closer cropped images with the light marks but then again I like how the ones without the light marks are further away from the subject and show more of the scene and location and really give the feel like we are seeing the subject or model as an actress on a film shoot. Do you think the difference in the released images actually makes a difference?

Images taken from here.

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