I'm not quite sure how Rihanna ripped off the opening voice-over of the Doc Martens "First and Forever" campaign in her new music video "We Found Love" without thinking anyone would notice.
This is disappointing on so many levels. First, Rihanna has such a huge creative team behind her and it is sad to think that such a powerful team had to rip off the Doc Martens campaign both visually and conceptually. Second, it doesn't come across as a tribute to the original campaign video and the brilliance of the creative marketing team behind the shoe brand, but rather as an attempt to steal and appropriate it for her own gain. How many people watching...
