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Monday, May 31, 2010

Summer


I keep coming across shoots photographed by Greg Kadel so I thought it was finally time to show some of them. I am finally in NYC for the next two months because I will be interning with three photographers. I am coming back to intern for a third year with Mary Ellen Mark and Pamela Hanson but this will be my first year interning for Greg Kadel. This shoot of Miranda Kerr was most recently photographed by Greg for Numero magazine and styled by Patti Wilson. I love the doll-like quality of Miranda and the use of really great body movements and angles. The image of her embracing the nun is being posted all around Tumblr on the fashion pages so it is pretty cool to recognize the images.













Edita Vilkeviciute was photographed by Greg Kadel for Vogue Germany and includes a great mix of visual styles from the really clear and crisp studio images to the blurry images that capture great motion to an image that has sprocket holes like in traditional 35mm film. The 6th image from the bottom really reminds me of a Richard Avedon image and the fashion photography from the 1960's. There are beautiful angles in the face and body and the styling is sexy and classy at the same time and masterfully blends images that represent several different decades of fashion photography styles.















All images taken from Fashion Gone Rouge.

Monday, May 24, 2010

Strong Shots


I think it is really important when putting together a campaign, editorial, or portfolio to create a strong individual image. Now there are many times when the "whole" is greater than the sum of its parts, or when an idea and concept behind a group of images is more important than each image on its own, but the presentation is something that always needs to be kept in mind. Campaigns, for instance, are important as a collection to represent the overall tone of the image of the company, but the campaign images are rarely displayed as a whole collection. Instead you will see them blown up and dispersed around a store in various sizes, frames, and other ways the images can fit or enhance a specific store.

I try to post examples only of things I like, however I think the new Summer 2010 Campaign for American Eagle Outfitters is an example of a collection of images that (I think) aren't too strong on their own. My favorite image would have to be the second one down of the close-up of the model Aline Weber, but I still don't think it carries the campaign. I don't think each image that every clothing company puts out in a campaign needs to be incredible either, especially considering the teen demographic for American Eagle I don't think the consumers are expecting something photographically amazing, but from the standpoint of the marketing executives who ARE aware of photographic trends, I think they could be doing something a little bit different. The small flash on the beach seems unnecessary and although I know it is a stylistic thing, I think it feels a little too artificial for a company that tries to present a "natural", fun, playful, stylish and flirty feel both through their advertisements, and their product. None of these images are going to stick in my mind and the model and feel of the images are a little too serious to really be consistent with their other campaigns. (Here are some examples of campaigns from past years.)







Here is an editorial of Wiktor Hansson photographed by Shiro Katigiri for Pen Magazine May 2010. I think there are two editorials here coming together as one (the black and white location shots and the color studio shots). The black and white images are extremely strong both in part because of the lines and structural elements that they incorporate in the architecture and the lines of the model, and the spatial relationship of the model in relation to his surrounding. The poses are really strong and compliment the location. In the first image, the model is slightly curved like the lines in the building behind him. The black and white image with the model sitting down and the studio one below it are unique interpretations of a simple pose (sitting and standing) and really highlight the impressive facial structure of the model.








In the future I think it would be great to see innovative campaigns (more like the shoots that are coming out of more obscure art-fashion magazines like Pen) being produced by major retailers like American Eagle regardless of their demographic.

Tuesday, May 18, 2010

Marcel Castenmiller

Marcel Castenmiller is a relatively new model but has taken the modeling world by storm and is featured regularly in editorials, campaigns, and walked an insane number of shows for the Spring and Fall 2010 Collections in every major city. Long hair isn't too common for male models and it is just one of the things that make him really stand out. His look isn't naturally aggressive which is becoming a commonality in spreads for males, but as seen in this first spread "Off Road" he can definitely bring the attitude. His versatility becomes apparent when you look at a few different types of shoots he has been involved with. It is refreshing to see something new. I chose these shoots as examples not only because they feature Marcel, but because they have something dynamic and interesting as individual shoots and images.





In addition to the models, I love how cinematic this shoot is. Definitely one of my favorite editorials I have seen in a while.
























Here is a link to another shoot he was featured in but I felt had too many images to put up here.

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