The models aren't characters who have a history and their own story. Instead, they are still just models, only there to help display the clothes. This approach to fashion filmmaking confines this film to a certain genre, one that is unable to look beyond the surface. The film starts to become more interesting because the location tells a story of its own, but is unable to use the models as characters. This is a fashion film, not a film. Nevertheless, I think this film is incredibly beautiful and extremely well shot with an innovative use of visuals to sell a fashion product.
What are your thoughts on the fashion film?