Boo George might be my photographer-of-the-moment. I can't stop looking at his work. I feel such a connection when I look at his images to the colors, textures, shapes, lighting, and the way in which he works with the models to make an image that isn't an in your face fashion image (unlike Dolce & Gabbana for example) and blurs the line between fashion and portrait photography. This Spring campaign for Topman exemplifies his soft style especially since there are so many images in the editorial.
This interview gives an amazing insight into his work and his outlook on photography:
More links for work by Boo George:
Images taken from thefashionisto.com