Tuesday, January 24, 2012

Singularity. Fashion. Reincarnation

Polish director, Piotr Naumowicz, has created and transported us into his own world in the fashion film "Singularity. Fashion. Reincarnation".

The models aren't characters who have a history and their own story. Instead, they are still just models, only there to help display the clothes. This approach to fashion filmmaking confines this film to a certain genre, one that is unable to look beyond the surface. The film starts to become more interesting because the location tells a story of its own, but is unable to use the models as characters. This is a fashion film, not a film. Nevertheless, I think this film is incredibly beautiful and extremely well shot with an innovative use of visuals to sell a fashion product.

What are your thoughts on the fashion film?


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