Noot Seear in Model Behavior

I love how casual this spread is for the June/July edition of Foam Magazine . Photographed by Jason Lee Perry, the spread is casual and playful because of the grainy film-esque images and the everyday and ordinary locations of the beach and summer themed shoot. Model/actress Noot Seear embodies the sexy, laid back surfer type California girl for whom fashion is a throw-on-anything-in-the-morning type deal yet is putting those outfits together in a fashion spread. This fashion spread strikes me as a faux lifestyle shoot and I love how ordinary and regular the images are made to look. Here, fashion and style isn't something that is unobtainable, anyone can embody the fashion industry in their own way.

Images from fashiongonerogue.com

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Dsquared²

Dsquared² is an interesting brand. Their advertisements are the epitome of the fashion culture that is constantly ridiculed and made fun of by the rest of the world for being narcissistic and shallow. I have come to associate the brand and the advertisements with mannequin male models and 8-pack abs. Their collections are usually influenced by camping, the outdoors, and the west and their gaudy campaigns are self aware of the image the company presents yet goes ahead anyway as if giving the rest of the world the middle finger by saying "yes, this is what we represent". 

I just saw their Fall '11 campaign and I love how different it is. Instead of the super saturated bare-it-all Spring '10 campaign they instead decided to simplify their pictures by featuring a black and white image of the model on a black background. The images still capture the wild west theme of the collection and give people a little break from the ostentatious nature of the brand by toning the campaign down. Even though their approach is significantly different they still don't loose sight of their brand or market. The images sizzle with a younger and more naive sex appeal that is still very self aware. This isn't to say that I love the brand or any of their images per se but I recognize how the company is changing and utilizing different techniques in their marketing and branding and that is what I really love. 

Fall '09 photographed by Mert & Marcus 

Spring '10  photographed by Mert & Marcus 

Fall '11 photographed by Mert & Marcus 

All images taken from thefashionisto.com

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Hair

Going through some old shoots, I've noticed that I love focusing on hair. I love how it can be soft, wispy and feminine or curly and full of energy and personality. Here are a few pictures of some of the beautiful ladies I have photographed and of course, their gorgeous hair. 

Sophie Reppert:

Julie Schaeffer:

Natasha Rivera:

Karlem Sivira:

Renee Taylor:

Julie Schaeffer:

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These Moments...

Image by Samantha Casolari:

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