I really liked the newest Free People campaign with Sasha Pivovarova and photographed by Guy Aroch because it evokes spring in such a relaxed and playful way from the styling, to her hair, to her poses. The short campaign video is short and sweet and captures the fun upbeat yet subdued elation of springtime. The only nitpicky thing that bothers me a tiny bit is that this campaign is a bit reminiscent of the January 2008 Paris Vogue shoot Sasha did with photographer Mark Segal that also featured clothes in a light color scheme in a studio with a white tiger cub, but then again who would really even remember that shoot? Anyway this is just a fun shoot to usher in spring time.
Images taken from fashiongonerogue.com