Tuesday, July 27, 2010

Hugo Boss

This is a campaign for Hugo Boss in 2006. I love the quality of the images and the destroyed edges because they fit beautifully with the minimal background and the deconstructed feel of the set like with the one outlet or a glimpse of a metal bedframe. I love the simple concept that contrasts with the layered albeit (now) outdated styling. (When was the last time anyone saw newsboy caps being used in editorials or campaigns?)


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