I love this shoot, photographed by Darren McDonald for Helmet magazine, because it has such a great range of images. While all of the images were taken outside they have the more location type images (like the first image of the model on the car) but also the pictures against a dark background that looks like an outdoor studio setup (like the second and third images down). The locations change and make this shoot an interesting editorial story since the shots are so varied. I haven't shot many men's editorials recently but will be using this shoot as inspiration for a new story.
Hugh Vidler - model
Darren McDonald - photographer
James Dykes - stylist
Images taken from thefashionisto.com